Coffeehouses with Heart

   Starbucks has a very successful business model. And because of this model, it has changed the way coffeehouses and fast food restaurants do business. Many places realized that if you give people a reason to hangout and spend time in your establishment, they will more likely spend money with you in the future. This business model has moved bookstores, like Barnes and Noble and Books-A-Million to have in-store coffee shops. Some libraries have done so as well to keep up with the market and create more foot traffic.

  Besides a successful business model, Starbucks is a leader in converting themselves into a green business with community involvement and support for a clean environment. This support in the environment is essential because climate change will make our daily cup more and more expensive in years to come. Coffee is no longer a luxury item for Americans, it is a necessity. As much as I try to support the local coffeehouses, I feel more at ease buying an occasional frappaccino from Starbucks knowing that a portion of the money I spend supports a climate-conscious program.